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Established in 1999, PAR Training has an exemplary track record in bespoke automotive retail training. We have a particular expertise in helping businesses achieve a marked improvement in sales and customer satisfaction. With an international portfolio of clients and award-winning recognition from the Institute of the Motor Industry (IMI), PAR Training’s team of experienced motor training professionals plans, designs, delivers and measures tailor-made programmes that are results driven.
We work with the UK’s leading automotive manufacturers and their networks in the passenger car, van and truck sectors. We also support the development needs of major providers of finance and leasing in the automotive industry. PAR Training’s focus is to help people perform better and businesses grow by enhancing skills. Our approach brings energy to learning and we create an interactive environment where people are engaged and motivated to deliver to the best of their ability.
We have a simple philosophy. Training should produce a measurable change in behaviour during the
process and a tangible improvement in performance afterwards. PAR Training’s approach goes far deeper
and is more influential than purely developing knowledge. It gets people to really want to learn and
put newfound skills into use for their benefit and that of the business.
Our specialist automotive training practice is an Approved Assessment Centre for the Institute of the Motor Industry. On three occasions, PAR Training has been recognised by the IMI as one of its top 3 Specialist Approved Centres worldwide, in 2008, 2011 and 2013.
Please contact us for a discussion on how we may be of service.