Getting the best possible contribution from employees is a critical part of running a successful business. Not least in the fast-moving world of automotive retail, where the popular mantra is “Our people are our business.”


Motor industry retailers are constantly striving for the competitive edge that will add value to their brand. Manufacturers rightly demand excellence in customer service as a fundamental part of their stringent dealer standards. Reputations are won and lost on how a business presents and conducts itself in all respects.


The professionalism of dealer staff in the customer relationship is fundamental to building loyalty and trust. It’s therefore vital to have a clear definition of what each member of staff is expected to do, opportunities for them to make progress and also the means of measuring their performance effectively.


PAR Training has proven expertise in managing the non-technical personnel development needs of a range of businesses across the automotive spectrum. Our extensive ‘hands on’ experience gives us insights into the challenges faced and this has helped us to refine our unique proposition over the years.


PAR Training has evolved with the automotive sector.


Designed specifically around the client’s objectives, our programmes are always bespoke. We deliver purely on a face-to-face basis so delegates benefit from continuing interaction between trainer and fellow team learners. This is so important when it comes to changing behaviours.


Areas of specialism where PAR Training can deliver measurable positive change to motor businesses include:

  • Vehicle sales
  • Aftersales
  • Customer Service
  • Management
  • Finance and Insurance
  • Business Administration
  • Recruitment and Performance Management
  • Strategy
  • Time Management
  • Communication
  • Conflict Handling
  • Competition and Consumer Protection Law
  • Emotional Intelligence and NLP
  • Problem Solving and Decision Making
  • Team and Personal Effectiveness
  • Leadership